How this website uses cookies

Our website uses cookies to distinguish you from other users of our website. This helps us provide you with a good experience when you browse our website and also allows us to improve our website. By continuing to browse the website, you are agreeing to our use of cookies.

What is a cookie?

Cookies are small files which are stored on a visitor's computer. They are designed to hold a modest amount of data specific to a particular visitor and website, and can be accessed either by the web server or the visitor’s computer. This allows the server to deliver a page tailored to a particular user, or the page itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website (or related site) to the next.

What we use cookies for:

  1. Improving our website

    For statistical purposes only, we track how many individual unique users we receive and how often they visit our website. We collect anonymous data which tells us which of our pages are most frequently visited and by which types of users and from which countries. This allows us to see which content is more popular than others. In order to do this, we use a web analytics tool called Google Analytics.

  2. Ensuring our online advertising is targeted and relevant

    From time to time we may engage in advertising on other websites to promote this website. The advertising partners we use may serve ads that it believes are most likely to be of interest to you, based on information about your visit to this and other websites (this information is anonymous in that it does not include your name, street address, email address or telephone number).

    In order to do this, our advertising partner may need to place a cookie on your computer. Furthermore, in order to identify that you are part of the relevant target audience, they may identify that you have previously visited this website by using a cookie dropped from this website (this is called re-targeting).

    These advertising cookies are typically referred to as “third party cookies” because the advertising and tracking are carried out by a “third party”.

    For more information about this type of online behavioural advertising, about cookies, and about how to turn this feature off, please visit

What cookies we use

  • Strictly necessary cookies: these are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

  • Analytical/performance cookies: they allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

  • Functionality cookies: these are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

  • Targeting cookies: these cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Title & Data Captured Cookie Name Type Third Party Type Purpose How long will they last?






Used store any ad click information, generates unique ID’s for users to remember preferences and to track and gather statistics and conversion rates through the website.

‘1P_JAR’ and Conversion expires after 30 days.

‘AID’ expires after 1 year.


Data captured:

Anonymous (Ad Views, Analytics, Browser Information, Cookie Data, Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data, Page Views, Serving Domains)

Pseudonymous (IP Address (EU PII), Search History, Location Based Data. Device ID (EU PII)); and PII (Name, Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID).




Used to improve advertising and target advertising based on what is relevant to the user. These also improve reporting on campaign performance also stops the user from seeing repeated adverts.

Expires after 1 year.



Data captured:

Anonymous (Ad Views, Analytics, Browser Information, Cookie Data, Date/Time, Demographic Data, Hardware/Software Type, Interaction Data, Page Views, Serving Domains)

Pseudonymous (IP Address (EU PII), Search History, Clickstream Data)

PII (Name, Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID); and

Sensitive (Financial Information).

Bing Ads



Used by Microsoft as a unique user identifier to help remember your interests and preferences.

Expires after 2 years.










Data captured:

Anonymous (Analytics, Browser Information, Cookie Data, Date/Time, Demographic Data, Page Views)

Pseudonymous (IP Address (EU PII), Search History); and

PII (Name, Address, Phone Number, Email Address).




Helps to manage a share count (track the amount of times that the user has shared the link). It is then used to show an updated share acount for an article if the user shares it and returns to the page later.

Expires after 1 year.







Site Analytics


Used to track click through rates and visitors' activities such as downloading marketing white papers from emails sent from Marketo on our behalf. For more information on Marketo's policies:

Expires after 2 years.












Used for essential internal reporting for return on investment using anonymous data only.

Cookies expire when browser session is closed.

How can you manage your cookies?

Browser settings

Most browsers can be altered to prevent your computer from accepting cookies, although this may mean that some of the features of this website (and other websites) will not work properly and may restrict your user experience.

These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings, the following links may be helpful; otherwise you should use the “help” option in your browser for more details.

Turn off anonymous Google Analytics cookies

You can install a Google Analytics browser “plug in” to prevent the website sending information about your visit to Google Analytics. More information about this can be found below.

Turn off third party cookies

In order to prevent third party cookies from being dropped onto your browser, you can go to the relevant third party website and generate a one-time “no thanks” cookie. This will stop any further cookies being served to your browser from this third party. The third party used by this website is DoubleClick and you can find out instructions on how to do this on the link below.

Other useful links

If you would like to find out more about cookies and their wider use, you may find the following links of interest:

The IAB (Internet Advertising Bureau) has provided the following website to give information specifically about privacy issues around internet advertising:

For further legal information about privacy issues, you may find these links useful:

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